As someone once said, “culture eats strategy for breakfast”!
The everyday happenings in a company’s culture matter and they can play a large role in the success or failure of every company.
Today’s millennials are the generation driving the workplace changes of the near future. They desire a strong company culture more than anything else when deciding who to work for.
Culture has always been important. But today, it’s becoming more than just a buzzword. It sets your company apart from the competition. It attracts the right talent and brings in the right customers.
If you don’t have a strong or appealing company culture, you will lose the recruiting war! Here are seven reasons why culture is essential to the success of your company.
- Attracts and Retains Talent
Employees’ skills may get them in the door, but your culture is what will keep them there. Just 36% of employees today are engaged at work, according to Gallup. Of course, employees who are not engaged do not do their best work and are at risk of leaving your company. - Assists with Onboarding
Poor fit with the culture is the #1 cause of new hire failure. This is particularly the case with new employees who have put real thought into the type of culture they’re entering into. - Builds Brand Identity
Culture is what makes your brand unique and gives it that special edge. The more your audience understands and identifies with your brand, the more they’ll want to buy from you.
- Increases Loyalty Among Employees
Culture gives employees a driving goal and purpose for what they do. It connects your leadership team with the rest of the employees and binds them with a set of shared beliefs. Your employees’ enthusiasm will be apparent to your customers. - Builds Community
Good talent knows other good talent. When your employees are happy with their work, they are more likely to share with others. A strong organizational culture helps you keep your best people - Transforms Your Company into A Team
A successful culture brings together the people at your company and keeps them aligned. The culture at your organization sets expectations for how people behave and work together. - Transforms Employees into Advocates
Your people want more than a steady paycheck and good benefits. They want to feel like what they do matters. Your employees contribute to your company’s culture and live it internally and externally.
“A company’s culture is the foundation for future innovation. An entrepreneur’s job is to build the foundation.”
— Brian Chesky, Co-founder, and CEO of Airbnb
“What my team and I learned is that culture is tangible, visible and definable. There are several key lessons our team learned that helped us bounce back from that challenging point in our company’s history.
To avoid making these same mistakes, keep an eye out for the following cultural faux pas and learn how to overcome them with a positive cultural shift.” — How Culture Saved Our Company After Nearly Killing It
